In order to combine the two effectively, you need to focus on creating engaging content that not only caters to your target audience but also aligns with your brand's message and values. This requires a deep understanding of both your audience and your brand.

Firstly, understand your target audience: who they are, what interests them, and how they interact with content online. Once you have this information, tailor your content to meet their needs while maintaining consistency with your brand voice and messaging.

Secondly, make sure your content is high-quality, unique, and valuable. It should provide something of worth to your readers – whether it’s entertainment, education, or inspiration. Use a variety of formats such as articles, videos, podcasts, infographics, etc., to keep your content fresh and diverse.

Thirdly, incorporate interactive elements like quizzes, polls, and surveys to increase user engagement. Also, encourage user-generated content by asking for feedback or running contests. This not only keeps your audience engaged but also helps build a community around your brand.

Lastly, always analyze the performance of your content using analytics tools. This will help you identify which types of content perform best, what time of day sees the most engagement, etc. Use these insights to continually refine and improve your content strategy.

As for improvement suggestions, here are a few:

1. Continuously update your content strategy based on changes in your audience preferences and trends in digital marketing.

2. Invest in SEO to improve the visibility of your content in search engines.

3. Collaborate with influencers or other brands to expand your reach and tap into new audiences.

4. Leverage social media platforms to promote your content and drive traffic to your website.